Fox Racing opens 50th Anniversary celebrations with stunning limited edition racewear
By Press Release on 4th Jan 24
News Arenacross Motocross Supercross
This one might make you feel a little on the old side as Fox Racing, the global leader in motocross and mountain biking gear and apparel, celebrates its 50th anniversary year in 2024 by paying homage to the brand’s vision of Honor Yesterday, Conquer Today, Invent Tomorrow.
The idea will be brought to life throughout the year by honouring great events from the past, conquering new product launches and race weekends, and continuing the pursuit of performance innovations that will define the future of racewear.
The first instalment can be viewed now at www.foxracing.com, through brand social channels globally, and extending through Anaheim 1 and San Francisco Supercross.
The brand’s vision (Honor, Conquer, Invent) is derived from the founding principles established by the Fox family in the early years of the company, including a quote from the founder, Geoff Fox – “Change is the only constant.”
In 2024, change comes in the form of the official introduction of the new logo mark, an evolution of the iconic Fox Head logo drawn in 1975. “While the logo has gone through many changes over the years, it’s never lost what it stands for – a family-values-based way of working, technical innovation, and passion for our sports and evolving them,” said Chad Hilton, VP of Brand, who stewarded the change across Fox Racing products and digital channels in 2023.
Fox Racing reaffirms the new Fox Head logo and evolution of branding through the launch of the 50th Anniversary Limited Edition Collection at Anaheim 1, including the all-new V3 RS helmet, Instinct boots, Vue goggles, and 360 racewear. The collection also features a colour palette crafted for both design evolution and nostalgic reminiscences of past styles through vibrant and bold race graphics.
While the first two rounds of the AMA Supercross series signify a monumental milestone for the brand, Fox Racing has its sights set on future product introductions and innovations across all categories.
The 50th Anniversary Limited Edition Collection will be available on www.foxracing.com, at participating Fox Racing dealers and channels globally. Follow @foxracingeurope on Instagram for the official release dates of each collection and exclusive information celebrating the brand’s 50th anniversary.
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