Sherco UK enduro test days headed your way
By Team TMX on 23rd Feb 26
Sherco UK has unveiled its all-new “Ride-It-First” Tour - a nationwide, dealer-supported test ride programme set to run from March through to early April, giving British riders the opportunity to throw a leg over the latest 2026 Sherco enduro models.
Designed to put potential customers directly in the saddle before committing to a purchase, the initiative will visit multiple venues across the UK with a fleet of official test machines, on-site technical support and expert guidance.
The timing aligns with a strong season ahead for the French manufacturer. Nine-time World Champion Steve Holcombe, former British and World Junior Champion Jed Etchells and leading British Enduro Championship contender Charlie Chater have all chosen to compete aboard Sherco machinery in 2026 – and the tour offers riders the chance to experience the same platform for themselves.
The Ride-It-First Tour will feature Sherco’s latest two-stroke models, including the 125SE, 250SE and the World Championship-winning 300SE. For riders who favour four-stroke performance, the 250SEF and 300SEF will also be available to test.
Each venue will provide structured 20-minute test sessions, priced at £20 per ride. The format is designed to allow participants to properly evaluate the bikes’ chassis balance, power delivery and overall rideability in authentic enduro conditions.
British Enduro Championship front-runner Chater will be present at selected rounds, offering riding insight and technical feedback to help riders extract maximum performance from their chosen test machine.
With limited slots at each location, riders are encouraged to book early to secure their preferred model and session time.
For those considering a move to Sherco in 2026, the message is clear: ride it first - then decide for yourself.
UK Tour Dates & Locations
Sunday March 8th SOUTH WALES
o Dealer Marsh Powersports
o Location: EnduroWorld
o Contact to book your test ride: Jack - 01685 385201
Sunday March 15th YORKSHIRE
o Dealer Craigs Motorcycles
o Location: Tong Offroad Park
o Contact to book your test ride: Aaron - 01924 488117
Saturday March 22nd – NORTH DEVON
o Dealer On Point Moto
o Location: Wambrook Farm TA20 3DF – in association with CORE Events
o Contact to book your test ride: Duncan – 07487 557007
Sunday April 5th – MID WALES
o Dealer ET James & Sons
o Location: Cwmythig Hill
o Contact to book your test ride: Andrew - 01597 810396
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