Winning championships helps Husqvarna to record sales as motorcycles fly out the door worldwide
By Team TMX on 29th Mar 22
Husqvarna Motorcycles is reporting a blowout year with record sales attributed to new launches and high levels of success in motorcycle sports.
After becoming part of the PIERER Mobility AG in 2013, Husqvarna Motorcycles entered its most successful era in nearly 120 years of motorcycle production. An increased presence in diverse motorcycle segments and markets has seen the brand sell more than 300,000 units since the acquisition, setting another sales record of 60,801 units in 2021.
Racing continues to play a key role in both machine development and market awareness. To date, Husqvarna Motorcycles has won 108 international competition titles, the most recent being Billy Bolt's crowning as 2022 FIM SuperEnduro World Champion.
Several new machines contributedto Husqvarna Motorcycles' latest sales successes.
The flagship launch of 2021 was the Norden 901 travel motorcycle, underlining Husqvarna Motorcycles' resolve to strengthen its presence in the street segment. Inspired by the brand's multi-terrain Rally machines, the Norden 901 is built to cover long distances across challenging, diverse landscapes.
The first quarter of 2021 also saw the arrival of the Svartpilen 125, extending the appeal of the intelligently designed and ruggedly styled single-cylinder street series to an even wider audience.
Along with the launch of these models, Husqvarna set out its objectives in e-mobility, launching various e-concepts at the beginning of 2021. This commitment to emerging technology yielded immediate results, with Husqvarna Motorcycles winning the inaugural Junior E-Motocross series introduced in cooperation with Infront Moto Racing in 2021. The ground-breaking series will continue in 2022, with five rounds held within the MXGP series.
Together, these launches and achievements show Husqvarna Motorcycles' continued dedication to growth and expansion into new sectors, markets, and the brand anticipates another successful year.
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