Fox Europe partners with Rocco's Ranch
By Team TMX on 27th Jun 25
For over five decades, Fox Racing has been the global leader in motocross gear and apparel. Outfitting the world’s best athletes and action sports enthusiasts, Fox combines cutting-edge innovation with unmistakable style - all rooted in its original competitive motocross spirit.
Now, Fox Europe is taking its vision even further. In a move that blends performance, experience, and brand immersion, Fox has partnered with Rocco’s Ranch, one of Europe’s premier off-road facilities, located just outside Barcelona near its European HQ.
This strategic collaboration marks a new era in rider experience across the continent.
Through this partnership, Fox and Rocco’s Ranch will deliver year-round activations that combine elite-level product testing, rider education, and premium content creation - all in one of Europe’s most iconic MX environments.
Key highlights include:
Hit The Track with Fox Pro Riders
Spend the day riding with top Fox athletes. Enjoy guided laps, expert tips, and exclusive gear insights on one of Europe’s finest motocross tracks.
Exclusive Product Testing
Rocco’s Ranch becomes a live lab for Fox Racing gear - from cutting-edge helmets and boots to the latest goggles. Riders will have the chance to demo gear before it hits the shelves.
Pro Photographer Days
Ride like a pro, look like a pro. On select days, high-quality action shots will be available from professional photographers on-site.
Social Media Series: Tips and Tricks by Fox MX Academy
Launching this fall, this digital content series will offer riding tutorials, gear breakdowns, and behind-the-scenes access with Fox athletes - all filmed at Rocco’s Ranch.
“This goes beyond a traditional partnership - it’s a strategic collaboration designed to bring the Fox Racing experience to life, both on and off the track,” said Matthieu Dubois, Marketing Director Europe at Fox Racing. “Rocco’s Ranch offers the perfect setting to test product limits, educate riders, and fuel the passion of the motocross community.”
