Triumph enters motocross and enduro bike market with Ricky Carmichael

By Press Release on 20th Jul 21

Motocross Ricky Carmichael Triumph Motorcycles

Triumph has announced that development is well underway on a comprehensive range of all-new competition Motocross and Enduro motorcycles.

Joining their class-leading and globally renowned motorcycle range this all-new competition MX and Enduro family will bring all of Triumphs engineering expertise to riders and racers worldwide.

This will be accompanied by a landmark moment for Triumph and the MX and Enduro racing world with an all-new Triumph factory race programme, and a commitment to top tier championship racing in both Motocross and Enduro series.

Coming hand-in-hand with this commitment, to race and win at the highest level in the sport, Triumph has announced that global Motocross legend Ricky Carmichael and five-time Enduro World Champion Ivn Cervantes have joined the Triumph family as active partners in both bike testing and preparation for racing.

An announcement of the timetable for the launch and reveal of the motorcycles, as well as the racing programme and the full story on the product advantages the new Triumph MX and Enduro offer, will follow in the coming months.

Ricky Carmichael: "I am thrilled to announce that I am joining the Triumph family and even more excited to be a part of their new endeavour into the off-road product category.

This is an incredible opportunity for me to join this historic brand, and I am honoured and humbled to be a part of the development and release of their off-road motorcycles. Building something from the ground up is something that really is intriguing to me at this stage of my career. What is impressive to me is Triumph's dedication, and passion to develop a top of the class product.

"Everyone that I have been involved with in this project from the engineers, design groups, R&D dept., etc., have shown extreme passion for what they are doing and that is a recipe for success and something that I love being a part of. We all share that same passion, and that's to be the best.

"If you are familiar with the Triumph brand, you already know the quality of craftsmanship is top shelf, and the off-road models will follow suit to their past!

"Not only are these exciting times for me, but it's an exciting time for the off-road industry to be adding another brand to the mix and the opportunities that lie ahead for all off-road consumers. I cant wait to see the reactions when these models hit the dealer's showroom floors."

Ivan Cervantes

Ivan Cervantes: "I have loved Triumph motorcycles right from being a small kid, seeing them in films and on television. So to be working with Triumph from the beginning of this project, is an amazing opportunity for me, not just because it is working with one of the worlds greatest motorcycle brands, but also for being part of building something from zero. It is a dream come true for any racer!

Like me, everyone I am working with at Triumph is focused to make the bikes the best they can be. I cannot wait to see the bikes competing at a world level, but I also look forward to when I can stand in a Triumph dealer and know I was part of this very special project."

Nick Bloor, CEO Triumph Motorcycles Ltd: "Todays announcement marks the beginning of a new chapter for the Triumph brand, which everyone at Triumph is incredibly excited to be part of. We are 100 per cent committed to making a long-lasting impact in this highly competitive and demanding world, with a single-minded ambition to deliver a winning motorcycle line-up for a whole new generation of Triumph riders."

More like this…

Jordi Tixier left fuming over penalty at Tensfeld ADAC MX Masters

Jordi Tixier has been left fuming after suffering what he sees as an unjust penalty imposed at the Tensfeld round of the ADAC MX Masters in Germany.

Jake Nicholls back on top of the podium - Eastern Centre Championship, Blaxhall

Crendon Fastrack Honda's Jake Nicholls returned to the top of the podium at the Blaxhall circuit for round four of the Instanda / Stebbings Eastern Centre Championship.

Normality around the corner for motorcycle sport says the ACU

We may be able to enjoy a return to some semblance of normality within a few weeks; it has been revealed by the new Secretary of State for Health and Social Care as he targets a return to normal "as soon as possible".