ABC has it covered
By TMX Archives on 22nd Jun 12
Following a tender process for the TV and marketing rights to the World SuperEnduro series re-named last year from World Indoor Enduro Championsip the FIM has appointed ABC Communication as promoter for this series.
The French agency, run by Alain Blanchard, which has been promoting the FIM World Enduro series since 2004, will now promote the FIM SuperEnduro World Championship until 2015.
Alain Blanchard, ABC Communication director, welcomed the appointment: "We are proud that the FIM has decided to entrust us with the promotion of SuperEnduro. It is an expression of confidence in ABC and recognition for the work done by our agency with the FIM World Enduro Championship. Promoting two Enduro series will enable us to have an overview of the discipline in terms of sport, promotion and media.
"ABC Communication plans to work with local organisers, who have already done an enormous amount of groundwork, and be guided by their experience.
"It is a big challenge but we are not short of ideas on how to give a further boost to the development of SuperEnduro!”
