Apico Factory Racing welcome SM Pro to the family
By Team TMX on 11th Jul 25
The SM Pro wheel brand, owned by Central Wheel Components, is the latest product manufacturer to team up with off-road icons Apico Factory Racing to utilise their superior distribution services. With a 120-year history of producing premium products for all motorcyclists, Central Wheel Components has established itself as one of the leading suppliers of off-road wheels throughout the UK and Europe.
“It’s a pleasure to welcome SM PRO to the Apico Factory Racing family,” said Apico co-owner Dyan Brown. “I have kept a close eye on the SM PRO brand whilst also getting to know Harry Bradley and his team. They have developed a range of fantastic and affordable products which we are looking forward to supporting the dealer network with, offering a next day service on stock items.”
“We are really excited welcome Apico to our distribution list,” enthused CWC’s Harry Bradley. “We have the same goals and need each other to make those happen, so we are really excited to work with them. Dylan, Anna and the rest of team have been great to deal with, and we are convinced they are the right people with the right tools in place to service the UK dealer network. Apico can help us to reduce the lead times to end customers by stocking wheel sets ready for next day dispatch. It’s a really exciting time for Central Wheel and we are looking forward to a fruitful and successful relationship with Apico Factory Racing.”
