Video: The Endless Climb
By Team TMX on 25th Jun 25
Plews Tyres has developed a multi-episode docuseries called The Endless Climb that aims to follow hard enduro riders and their supporting teams throughout the racing season. This is more than race coverage, this is a behind the scenes look into what it takes to race hard enduro. In the episodes, Plews supported riders talk, among other things, about what it takes to mentally and physically prepare for a race that challenges the most elite athletes. From pre-race interviews to post-race reflections and all the drama that unfolds on and off the track, this series shares their personal journeys.
This story-driven narrative will introduce viewers to not only the riders but also team managers, and industry professionals. This sport and the ability to race at a competitive level takes a community. In the first episode viewers get to know Italian based Rigo Racing riders Matthew Green and James Moore following the first round of the FIM Hard Enduro World Championship at Valleys Hard Enduro in South Wales.
Josh Plews, who built Plews Tyres from the ground up and is now bringing his creative vision to documentary filmmaking, says "We needed to step out and do something different. This isn't just another rider vlog or typical enduro content - we're creating something viewers haven't seen before. The person watching is our focus. We want to take them on a journey they'll truly enjoy, creating the story as it happens and showing what really goes on off the track.”
Marshall Zealand, videographer and series editor believes that their storytelling approach to this docuseries will bring innovation and differentiation to a sport much loved by many but covered by few.
This series is for those Hard enduro enthusiasts seeking deeper, more personal content. The episodes will be available at Plews Tyres YouTube channel and will be released on a regular basis following the most iconic races in the hard enduro calendar.
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