Teka Suzuki joins forces with Rockstar energy
By TMX Archives on 5th Mar 10
Teka Suzuki World MX1 is pleased to announce a new multi-year agreement with American energy drink manufacturer Rockstar. Rockstar Energy and Teka Group will share title sponsorship of the Suzuki team; thus becoming Rockstar Teka Suzuki World MX1'.
The Las Vegas-based company, with branches from Australia to the United Kingdom, will be present with branding on the works RM-Z450 machines as well as the racing attire of Clement Desalle and Steve Ramon in the FIM MX1 Motocross World Championship and Belgian and German national events.
Rockstar are already a prominent name in US racing circles thanks to their support of the Rockstar Makita Suzuki Team, whose rider Ryan Dungey is currently leading the AMA Supercross/FIM SX World Championship. The new agreement with the factory squad based in Lommel, Belgium, means an even closer bond with Suzuki's competitive off-road motorcycle representation at the highest levels of the sport.
"This is an exciting deal for us and we are really looking forward to welcoming Rockstar Energy in joining the team and our already excellent set of sponsors led by the Teka Group,” said Rockstar Teka Suzuki World MX1 Team Manager Eric Geboers. "We will work together towards a bright future that'll really boost the profile of the team and everyone associated with it. I want to take this opportunity to thank all of our partners, suppliers and backers who are so vital for us to race at the level that we want and to go for the goals we wish to achieve.”
Said Michael Kelso Marketing Director of Rockstar Energy: "We are proud to announce our new partnership with Geboers Racing Promotion and Teka to form Rockstar Teka Suzuki WMX1, the premier MX1 racing team in Europe. The introduction of Rockstar Teka Suzuki unifies our global union with Suzuki motocross with all three Suzuki factory teams now titled by Rockstar Energy Drink. Suzuki has proven to be a great partner for Rockstar, and we expect long term success with this alliance.”
"Teka is very pleased to join forces with Rockstar Energy to further develop and enforce the team's presence for the FIM MX1 World Championship,” commented Teka Group CEO Markus Bau. "The marketing boost produced by a dynamic and successful company such as Rockstar Energy fits perfectly the world-wide mission of our companies. I want to express my special thanks to Geboers Racing Promotion that Teka is fully recognised in this partnership and that the promotional return has improved for all the team's partners.”
Rockstar Teka Suzuki World MX1 will begin the 2010 FIM Motocross World Championship at the award-winning circuit of Sevlievo for the Grand Prix of Bulgaria on April 3rd-4th. The meeting will be the first of 15 in six months, visiting 13 countries. The season-closing Motocross of Nations - that attracted over 80,000 people to the 2009 edition in Italy - will take place in Colorado, USA in September.
Rockstar Energy drink is distributed world-wide with sixteen divisions spanning six continents. The product, with 11 different flavours, is the World's most powerful energy drink. Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle, Rockstar is formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles - from athletes to rock stars.